Logo Parodies That Speak The Truth

Logo By: Greenpeace

1. Describe the logo using the language of the Elements and Principles of Design.

 This logo is able to really catch my attention because of the contrast. The message that it is trying to portray is evident because the contrasting colours from bright green and yellow, to black and gray really catch your eye. The balance in this logo is really well thought out because it uses the right amount of objects and design so that the image really sticks out. 

2. Describe the symbols used in the logo. Why did the graphic artist use such imagery?

The symbols used in this logo are of course, the BP logo, and also the symbol of a distressed bird covered in oil. The BP logo is used for the readers to know who this message is being directed to, which is of course the source of this problem. They used the symbol of a distressed bird to show what they are doing to this Earth. The dripping oil that is covering the bird also accentuates the fact that this oil spill is hurting so many animals. It shows the environmental damage that BP is causing. This artist used very simple, yet striking images to catch the viewer's attention. This type of simple imagery is very effective and catches a person's eye. 

3. What does this logo say of BP's coroporate identity?

This logo shows the damage that BP has done to our environment. The dripping oil shows that BP has created this mess of the oil spill, and they aren't doing anything to fix it. The suffering bird makes it evident that BP is causing so much suffering for many animals and their environment. This logo is able to portray a simple message by using these symbol images and messages. It is communicating to the viewer's the BP has caused so much damage to our environment and they need to start doing something about it.